Facebook Graph Search: Still Searching for the Impact?
Facebook Graph Search: Still searching for the impact? Still chewing on the Facebook Graph Search announcement? You’re not alone. My colleagues Mike McGuire, Andrew Frank, Brian Blau and I spent a...
View ArticleSocial Marketing Managers: Have You Hugged a Designer Today?
If you’ve been snoozing through the most recent social media news, you likely missed the headline that Facebook is enhancing its News Feed. And if, prior to the announcement, you hadn’t fully grasped...
View ArticleWhat Marketers Can Learn from My Leaky Faucet
I’ve been shopping for a new kitchen faucet. My husband thinks this task should be addressed by now, and has brought home multiple options from our local home improvement stores in an attempt to make...
View ArticleLessons of Digital Marketing and Basketball: You Can’t Make the Shot You...
This is one of those times of the year when I really, really love my job. When you’re an analyst who covers digital marketing, and focuses on emerging trends, you can excuse your download of the NCAA...
View ArticleWhen designing your social strategy, ask, “WWYCD?”
Last week I had lunch with a colleague from the world of social media who is equal parts dreamer and pragmatist. This is what I’ve always appreciated about him – just when you think you’ve got this...
View ArticleMaybe Not Enlightenment, but Certainly a Path to a Better Place
One of my former colleagues works at a great ad agency…one that is new to the digital game, but trying their hardest to build a digital practice that will be as rich in capabilities as the offline side...
View ArticleAn Open Thank You Note to the Risk Takers (with a shoutout to DraftFCB)
Dear friends at DraftFCB (and those elsewhere pondering, “are we sure we want to do this?”), Thank you so much for Kmart’s “Ship My Pants”. Millions of us have enjoyed the commercial, and are waiting...
View ArticleAttribution Modeling: More Cost Effective than Paying LeBron James
So I’m from Michigan, I went to Duke, and as anyone who has read my blog before has deduced, I love college basketball. When you add up all of these factors, you’ll understand why therefore I also LOVE...
View ArticleSalesforce.com Acquires ExactTarget
You’ll see a lot of things today in the news…in your social feed…as you move around town…as you attempt to understand your children…that will fundamentally not make sense to you. The headline today...
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Mind the Gap: You’re Taking a Ride on the Social Marketing Line
By now, if you’re in the digital marketing space, the Digital Marketing Transit Map has made its way into your sphere of consciousness. Perhaps you listened in on our webinar. Maybe you read similar...
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The Subject Line that Launched 1000 Purchases
Earlier this morning, I got an update in my email on a trio of dresses I ordered. Good news, they’ll arrive soon! (I know you were all wondering) And then I saw this new little feature on the far right...
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What Graduates and Marketers Know
Based on the number of red solo cups that are littering the streets of my town these days, it’s clearly graduation party season. Graduation parties are big in the Midwest. BIG. We only have a few...
View ArticleMarketers, Cynics, and the #ALSIceBucketChallenge
Interesting times on social media these days. The #ALSIceBucketChallenge has taken much of the social media world by storm, but not without generating blowback from critics and cynics. And some of...
View ArticleMy Multichannel Campaign Management MQ Hat Trick: Learnings from My Third One...
A little over two weeks ago, our team published the Multichannel Campaign Management Magic Quadrant, turning our eyes once again to the providers of technology designed to coordinate and orchestrate...
View ArticleMy Multichannel Campaign Management MQ Hat Trick: Learnings from My Third One...
A little over two weeks ago, our team published the Multichannel Campaign Management Magic Quadrant, turning our eyes once again to the providers of technology designed to coordinate and orchestrate...
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